Pakistan Software Export Board (PSEB), in collaboration with TDAP, is leading a delegation of 20 dynamic IT & AI-focused companies to AI & Big Data Expo 2025 happening at the RAI Convention Centre, Amsterdam from September 24–25, 2025. 

This premier event under TechEx Europe hosts over 6,000 attendees, 200 speakers, and exhibitors, bringing together global leaders in artificial intelligence, machine learning, big data, cybersecurity, fintech and intelligent automation.  

What’s included? 

• 48-sqm networking lounge at premium location 

• Logo placement and featured listing in PSEB’s promotional material 

• B2B matchmaking support and access to networking events arranged by PSEB/TDAP and the Embassy 

• Branding under the TechDestination Pakistan umbrella 

Why Participate? 

• Position your company at the heart of Europe’s AI and big data ecosystem 

• Connect with enterprise tech leaders, data scientists, and innovation hubs 

• Access curated B2B networking opportunities 

• Strengthen visibility through PSEB’s branding & marketing support 

• Showcase your expertise in national pavilion 

Participation Cost: 

PSEB & TDAP are provide a total 60% subsidy on participation cost. Selected companies will contribute a subsidized amount of Rs. 395,300/- per delegate. 

Application & payment process: 

PSEB invites interested companies to submit their applications on TDAP portal by Tuesday, August 12, 2025, along with a Pay Order of PKR 395,300/- 

Pay Order should be made in favour of TDAP – Trade Development Authority of Pakistan (NTN: 9033400-7) and dispatched to Mr. Talha Majeed, Assistant Director, TDAP, 62-Garden Block, Garden Town, Lahore. Relevant companies shall be selected on basis of export remittances as per SBP records and HR strength.  

Note: Pay-orders submitted by unsuccessful companies will be returned after the selection process. 

Important Notes:  

1- Companies will be responsible for making their own boarding and lodging arrangements.
2- Companies will be responsible for their visa applications; however, PSEB will provide: 

• Invitation letter from the organizer 

• PSEB’s facilitation letter to the Delegates 

For Queries: 

Mr. Abrar Ahmed Qureshi,
Manager Events & Delegations 

Email: [email protected]