The Technology Export Marketing Program by PSEB is a strategic initiative designed to enhance Pakistan’s IT & ITeS exports.
Through comprehensive research, targeted marketing strategies, and collaborative efforts, this program aims to establish Pakistan as a global leader in technology exports, with a vision to achieve US $10 billion in exports.
Technology Export Marketing Program includes an in-depth analysis of five key competitor countries: India, Bangladesh, Vietnam, the Philippines, and Poland.
This study explores their international marketing strategies, branding campaigns, marketing collateral, participation in global events, and their approach to hosting international delegations. These insights serve as benchmarks for refining Pakistan’s marketing strategies.
As part of the Technology Export Marketing Program, PSEB conducted surveys with top IT & ITeS exporters to identify marketing activities that would have the highest impact.
These insights prioritize industry-specific approaches, ensuring tailored strategies for maximum effectiveness.
Technology Export Marketing Program delivers a detailed branding and marketing methodology to drive IT & ITeS export growth. This roadmap outlines:
Enabling Pakistani companies to showcase their expertise, innovation, and unique capabilities on prestigious global platforms, opening doors to new markets, fostering international collaborations, and positioning Pakistan as a hub of talent and creativity on the world stage.
Hosting international delegations and events in Pakistan, bringing together global stakeholders, creating opportunities for cross-border collaboration, and driving investment that boosts economic growth, strengthens diplomatic ties, and enhances Pakistan’s position in the global marketplace.
Technology Export Marketing Program underscores the need for ongoing research to identify gaps, opportunities, and emerging trends.
These periodic studies ensure that Pakistan remains agile and competitive in the global IT & ITeS landscape.
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