In line with its mission to explore and expand into new markets and elevate Pakistan’s IT industry on the global stage, PSEB, in collaboration with Pakistan’s Trade and Investment Wing in Toronto, hosted an insightful webinar on expanding into the North American IT market. This event, which took place on 23rd August, 2024, offered businesses and professionals a valuable opportunity to strengthen or establish their presence in the North American tech landscape. The keynote address was delivered by Syed Hamza Matin, President of APEX and former Chairman of PASHA, who brought his wealth of industry experience to the discussion. His presentation provided participants with a deeper understanding of the complexities of the North American IT market, with a special focus on opportunities in Canada. Mr. Matin also highlighted strategies for establishing an onshore presence in the Canadian market and effectively competing within the North American tech sector.