The Pakistan Software Export Board (PSEB) is officially featuring selected Pakistani IT and ITeS companies at LEAP 2026, taking place from August 31 to September 3, 2026, at the Riyadh Exhibition and Convention Centre (RECC), Malham, Riyadh – Saudi Arabia. As one of the world’s premier technology gatherings, LEAP provides a high-impact platform for Pakistani enterprises to establish and scale their footprint within the Kingdom’s expanding digital economy.

The Saudi Opportunity

• Saudi Arabia’s digital transformation, anchored in Vision 2030, presents immense commercial potential for global tech players.
• The Saudi ICT market is projected to expand from USD 45.74 billion in 2025 to USD 72.20 billion by 2034, fueled by enterprise AI adoption, cloud localization, and major infrastructure initiatives.
• Pakistan’s IT exports to KSA are surging at a 45% year-on-year growth rate (with total services exports up 20%), reflecting strong, active commercial traction in the region.

Proven Track Record

• LEAP’s previous edition attracted over 200,000 technology professionals and yielded USD 14.9 billion in announced business deals and investments.
• Exhibitors at the Pakistan Pavilion secured over 875 business leads valued in excess of USD 7.3 million, confirming the lucrative environment for Pakistani exhibitors.

How PSEB is Empowering Delegates:

To maximize international exposure, PSEB is subsidizing 58% of total exhibition space and pavilion construction costs, delivering a comprehensive turnkey package for participating firms:

• Turnkey Booths: Dedicated, fully equipped booths within the 162 sq. m. Pakistan Pavilion (offered in 9 sq. m. Premium and 6 sq. m. Standard options), complete with branding, furniture, and utilities.
• Dedicated Networking Space: Exclusive access to a shared 30 sq. m. lounge designed for high-level client engagement and B2B discussions.
• Business Matchmaking: Curated B2B networking facilitated by PSEB, including entry to the Pakistan-Saudi Business Conference on August 30, 2026, connecting delegates with over 300 major Saudi buyers.
• Credentials & PR: Official exhibitor passes alongside featured placement in PSEB’s printed and digital exhibitor directories, supported by an aligned marketing campaign.
• Administrative Support: Provision of official facilitation letters to assist participating companies with their visa, travel, and logistical arrangements.

Through these targeted initiatives, PSEB continues to drive Pakistan’s tech footprint forward and position national IT capabilities at the center of the Middle East’s fastest-growing digital market.